๐๐ป STIMIES!
I tried textured art for the first time at a bachelorette party last weekend. It was... interesting.
We were split into two rows and to our shock, an instant 'theme' emerged:
The 3 of us who were seated along the same row were the 'impulsive' ones. The moment we were handed our paint and plaster, we started slapping them onto our canvas without a plan in sight.
As you can see from the photo above, mine was an unmitigated disaster. I was stressed the entire time ๐
Whoever said that painting is a relaxing activity lied!
Meanwhile, the girls in the other row were very intentional with their work. We were halfway through our canvas and they were still at the Pinterest-researching / planning stage!
Which made me reflect on how I tend to approach my work. It's 2 extremes: I can be both highly impulsive (as with painting & travel) and also highly detailed, obsessively researching to the nth degree.
(One STIMY guest once said that my knowledge of him was so in-depth, it was 'creepy'. Oops!).
That said, the latter can be an Achilles heel. Like when it took me almost 6 months to launch the 1st STIMY episode.
And how I've spoken about launching a STIMY course for a year but have nothing to show for it (except for copious amounts of notes, research & offline conversations). ๐ซ
So I decided to be brave and earlier this week, I announced that I would be pre-selling the beta version of the STIMY Course (known as "Build Your Why")!
Why the presale?
Pre-sale means that anyone can join the course now if you're interested, before it's even created!
It's a test on my end - I believe this course will be of interest to people but I don't actually know if there is any actual demand until it's been released.
It's one thing to have people say "I'd really love to join your course!" and another for them to say:
"I'd love to join and will pay you the fees NOW!"
Why should anyone sign up NOW?
Because you'll get
- To see the raw, behind-the-scenes of the Build Your Why course being built;
- Be an active contributor to the creation of the course (i.e. "I want this information which you haven't covered, please add it in");
- Join at a massive 50% discount - you're showing huge faith by signing up for something that doesn't even exist yet, hence the huge one-off discount; and
- Get to participate in the course again when it officially launches FOR FREE.
Why launch it now?
In my first year out of employment, I knew I wanted to focus on providing premium 1:1 personal branding services to clients to:
- Build successful case studies - proving that what I know works not just for my own personal brand, but others too;
- Understand what everyone's real pain points are
- Avoid burnout
But STIMY is in its 2nd year!
Which means that it's time to implement everything I've learned...
What makes Build Your Why special?
There are many personal branding experts, digital products and courses teaching people the same thing, i.e. "how to build a personal brand".
I've seen them all and agonised over what else I could bring to the table that was different.
It took awhile, but I realised that STIMY had taught me that:
- People love the questions that I ask - the biggest feedback I get is "you ask such good questions!"
- People love the research that I do - "how do you even know these things?!"
And I realised that the ability to ask good questions & do good research are fundamental skills that people:
- Struggle with; and
- Need in their lives - especially in day-to-day interactions.
Those skills also form the foundation for building your personal brand.
Because most people think that:
- "I'm a very boring person. I have nothing to share."
- "I don't know what stories to share about myself (despite being in the industry for 20+ years."
- "I don't know what personal stories are relevant and how that relates to my goal of [getting headhunters to contact me for job opportunities.]"
which is where the Build Your Why course comes in.
The Big Idea
The Build Your Why course will teach you how to:
- Figure out the OBJECTIVES behind building your personal brand (+ telling people about who you are/what you do in other scenarios);
- Ask yourself the RIGHT QUESTIONS - with samples drawn from past STIMY guests;
- Take your answers and ALIGN them with your OBJECTIVES;
- Create a COMPELLING STORY from the answers you've extracted from yourself; and
- Do it together as a COMMUNITY (giving each other feedback / engagement etc.)
Are you intrigued?
P/S: The 50% discount applies only for the beta launch; it wouldn't be offered again.
Hit REPLY / EMAIL me if you have any questions!
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